HTTP protocol is accompanied by the development of the Internet for decades. However, with the rapid development of the Internet, the security defects of HTTP are gradually exposed and can not meet the needs of today's Internet. In order to solve these security problems, HTTPS protocol came into being and gradually replaced HTTP as the mainstream Internet protocol. For web sites, moving from HTTP to HTTPS brings a number of advantages:
1. Improve website ranking
With the increasing development of the Internet and the increasing sensitivity of users to network security, the search engine's requirements for website security and credibility are also increasing. Therefore, the use of HTTPS encryption has become an effective way to improve website rankings.
The current mainstream search engines, such as Google, Baidu, etc., consider the security of the website as an important indicator in the search algorithm. The search engines say they prioritize sites that start with HTTPS and give them more weight. In other words, websites that use the HTTPS protocol rank better in search results than websites that use the HTTP protocol. This is of great significance for the exposure and traffic of the website.
2. Encryption of website privacy information
HTTP is not encrypted when transmitting data, which means that when website users log in, register, fill out forms and other operations, their account passwords, ID numbers and other private information are transmitted on the network in plain text, there is a risk of hackers monitoring, stealing, and tampering. In this case, users' privacy and security face great threats.
With the improvement of network security awareness and the continuous progress of hacker technology, many malicious attacks are aimed at these private information transmitted in plain text. Once the user's personal information is obtained by hackers, the consequences are unimaginable, which may lead to identity theft, property loss, and even serious consequences such as credit card theft.
In order to protect the privacy and security of users, the HTTPS protocol has become an essential measure for today's websites. HTTPS encrypts data during transmission using SSL/TLS, making data unreadable during transmission. This way, even if a hacker intercepts the packet, they cannot interpret its contents. This encryption process can effectively prevent hackers from monitoring, stealing and tampering, and ensure the privacy of users.
For most websites, the transfer of data involving user privacy is almost routine. Whether it is an e-commerce site or a social media platform, users need to enter sensitive data in the process of registration, login, payment, submission of personal information, etc. To ensure that this data does not fall into the wrong hands, HTTPS encryption has become standard practice.
Installing SSL certificates to implement HTTP encryption is a sign that website operators are responsible for the privacy and security of users. By adopting the HTTPS protocol, websites can provide users with a more secure and reliable environment and enhance their trust and satisfaction with the website. This is not only a security measure, but also an important measure to enhance the website's brand image and user loyalty.
3. Trusted by the browser
When a website does not have an SSL certificate installed, but uses HTTPS, users will often see a "not secure" or "untrusted" warning when accessing the website through mainstream browsers such as Google and Firefox. This kind of prompt will directly affect the user's access experience, and cause the user's subconscious sense of unease.
For the average user, they tend not to have a deep understanding of how HTTPS works and security, but have a keen intuition about whether a website is trustworthy and trustworthy. When users visit a website and see a warning message from their browser, they may become suspicious and wonder if the website is a security risk. This suspicion can cause users to choose to leave the site and look for other safer and more trusted alternatives, which is not a small challenge for the traffic and user retention of the site.
However, once a site has installed an SSL certificate issued by a trusted certificate authority, major browsers such as Google and Firefox will treat the site as a trusted site and display a green lock sign in the address bar, as well as a "secure" or "trusted" identifier. This logo tells users that they are visiting a certified and secure website, that data transfers are encrypted and that their private information will be safeguarded.
For website operators, being trusted by the browser means that users are more likely to trust the reliability and security of the website. This will help enhance user trust in the site, increase user satisfaction, and make users more willing to interact with the site and perform sensitive operations, such as submitting personal information, making online payments, etc. This is especially important for e-commerce sites, as trust is the foundation for users to purchase goods and use online services.
Therefore, in order to ensure the user's trust in the website, it is essential to install an SSL certificate issued by a trusted certificate authority. This not only helps to eliminate the user's sense of unease, enhance the image and credibility of the website, but also brings more traffic and business opportunities to the website. By establishing a secure and reliable network environment, the website can win the trust of users, improve user retention, and lay a solid foundation for the long-term development of the website.
4. Green address bar
For corporate websites, applying for an advanced SSL certificate, such as an EV SSL certificate, can display the green business name in the browser address bar. This is of great help to enterprise brand promotion and gain the trust of visiting users.
In general, the use of HTTPS encryption protocol is an important means to ensure the security of websites and user information. With increased awareness of Internet security, more and more websites are moving to HTTPS for a more secure and trusted online experience.