What are the benefits of using exclusive IP for your website?

In the Internet era, the IP address is equivalent to the ID card of each host, and for websites, the use of shared IP or exclusive IP will have a different impact on it, and the price of exclusive IP is often far more than that of shared IP. A shared IP address is used by multiple websites, while a private IP address is used by a single user. In fact, most websites tend to use exclusive IP rather than shared IP, so what are the benefits of using exclusive proxy IP?


First, understand the impact of shared IP addresses

Shared IP means that multiple websites share the same IP address on the same server. Although shared IP is more economical in terms of cost, the impact it brings can not be ignored. Before we explore the advantages of exclusive IP, let's take a closer look at the problems that sharing IP can bring.

Hacking affects the whole: One of the risks of sharing an IP is that when one website on a server is hacked or suffers a DDoS attack, other websites using that IP on the entire server are also affected. Because the attacker can find other websites through the shared IP address, and extend the attack target to the entire IP address range, resulting in blocked access to other websites, and even cause unstable services.

Blocking IP affects sharing: If a website on the server is involved in illegal activities and is banned by the relevant departments, then other websites on the shared IP will also be implicated, resulting in the normal website cannot be accessed, affecting the normal operation of the website.

In-depth analysis of the four functions of the proxy server

Search engine downgrade: If a site in the shared IP has violations, such as cheating, violating search engine inclusion rules, or containing illegal information, search engines may take measures to reduce the entire IP address range. This will lead to other shared IP sites also suffer a drop in ranking, losing their dominance in search engines.

Mail delivery issues: Another issue with shared IP is the limitation of email delivery. If there is a site that sends a lot of spam on a shared IP or is considered a spammer, the entire IP address can be blacklisted, resulting in legitimate mail from other sites that may also be blocked or flagged as spam.

Second, the use of exclusive IP to bring advantages to the website

Direct access to websites using IP addresses: Using exclusive IP addresses, users can directly access websites using independent IP addresses, avoiding access errors that may be caused by common shared IP addresses. This provides users with a more direct and convenient access experience, enhancing the corporate image and user satisfaction. At the same time, during the domain name filing period, the website can still be accessed smoothly through the IP address, avoiding the inconvenience of the filing process.

Avoid risk: Using proprietary IP prevents problems with one site from affecting other sites. In the case of shared IP, if a website is hacked, hosts illegal information, or is demoted by search engines, the entire IP address range of websites can be implicated. Through exclusive IP, the website can operate independently, ensuring that its own site can run smoothly, without interference from other website problems.

Increase site weight: Search engines consider the quality and trustworthiness of a site when evaluating site rankings. If an IP only corresponds to a website, it is easier for search engines to assess the high quality of the website, thereby improving its level of inclusion. Search engines can more accurately crawl the pages of the website, improve the exposure of the website, which is conducive to the publicity and network marketing of the website.

Enable SSL: SSL is a protocol used for secure data transmission. Adding SSL certificates to websites can effectively prevent data from being stolen during transmission. In most cases, a separate IP is required to enable SSL. The use of exclusive IP provides better security and data protection for the website.

Four main features of the HTTP protocol

Universal domain name resolution: Universal domain name resolution is a DNS configuration that can support unlimited subdomain names and set all second-level domain names to access the same IP address through wildcards. Using exclusive IP addresses can easily implement pan-domain name resolution, effectively avoiding the problem that users cannot access websites due to incorrect input, and improving user experience.

In summary, the use of exclusive IP can bring more advantages to the website, including direct IP access, risk avoidance, increased weight, support for SSL protocol and universal domain name resolution. Although the price of exclusive IP is higher than that of shared IP, it is worthwhile for users who value website stability, security and search engine optimization to choose a high-quality exclusive IP service.

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